The CX Asia Excellence Awards are Asia’s foremost recognition for exceptional achievements in customer experience. This prestigious event celebrates the best practices and transformative strategies that have elevated the CX landscape across the region.
Now in its 11th year, the Awards have become a cornerstone for CX professionals and organisations committed to customer-centric excellence. Judged by a panel of esteemed industry leaders, winners are recognised for their leadership, innovation, and strategic accomplishments in delivering exceptional customer experiences.
Winners will be honoured at the annual CX Asia Excellence Awards Networking Dinner on 18 June 2025 at One Farrer Hotel, Singapore, where they will be celebrated for their contributions to the industry. This event offers a unique opportunity for networking, learning, and inspiration, making it a must-attend for CX leaders seeking to stay ahead of the curve.
Submission Opens Submission Deadline Shortlisted Finalist Announcement Winners Announcement
The awards are judged by experienced CX practitioners who have been selected for their expertise across various industries. Winners are chosen unanimously by the judges, without any influence from CX Asia or its vendor partners. This makes winning an award a true honour and recognition of the team's hard work.
Entries are scored using pre-determined criteria, with written entries being assessed to provide short-listed finalists. Winners from each category are identified based on the highest scores. The scores will be awarded based on two parts:
The award recognises organisations in Asia that provide exceptional customer experiences. It will honour those who prioritise customers in all interactions, from start to finish.
The award recognises individuals who are committed to providing exceptional customer service. It also considers service interactions, culture, team spirit, product knowledge, and best practices.
The award recognises contact centres that use innovative methods to provide quality customer support. Judges will consider submissions based on the use of effective contact center management principles, regardless of size.
The award recognises organisations' efforts to create a seamless omni-channel customer experience that understands the customer journey and optimises interactions across preferred channels.
The award recognises initiatives that have successfully used intelligent chatbots to transform the customer journey. It celebrates teams who effectively used chatbots to deliver seamless, streamlined, efficient, and high-quality experiences.
The award recognises exceptional customer experience across digital channels. It provides a platform for sharing best practices in engaging tech-savvy consumers through aligned digital platforms, marketing, and customer interactions.
The award recognises innovative AI initiatives that transform the customer journey. It celebrates businesses that use AI to create seamless, personalised, and unforgettable experiences.
The award recognises companies that use customer insights to deliver tailored and transformative experiences. It honours teams that have used data and insights to redefine the foundation of customer experience.
The award recognises companies that have effectively used technology to improve system efficiency, resource management, and customer service quality. Connectivity and integration of these technologies will also be considered.
The award recognises marketing technologists who use MarTech to transform the customer journey, going beyond automation and personalisation.
The award recognises companies with the most effective workforce engagement strategies. Submissions must demonstrate successful strategies that increase employee fulfillment, including methods and metrics used to measure ROI.
The award recognizes organisations that prioritise diversity and inclusion in their culture and practices. It celebrates businesses that have achieved positive business impact through a culture of inclusion.
Chairman and Independent Non-Executive Director QBE Insurance Assistant Commissioner, Taxpayer eXperience Division
Inland Revenue Authority of Singapore (IRAS) Senior Managing Director & Group Head - Customer Experience Management
CIMB Vice President – Global Business Services American Express
Director of Omnichannel Strategy
GE Healthcare International Head of Wellness & Digital Worksites, Chubb Overseas General
Chubb
Head of Customer Success, APAC & Japan
Nokia
General Manager, Customer Operations
Shell
Chief Strategy & Customer Officer
CBC Tech
Head of Quality and Customer Experience
Touch 'n Go eWallet
Head of Client Experience
Standard Chartered Bank
Sr. Vice President, Operations
Tokopedia
Chief Executive Officer
Final Upgrade AI
Welcome to CX Asia Excellence Awards
IMPORTANT DATES
14 November 2024
3 February 2025
24 February 2025
18 June 2025
JUDGING CRITERIA
2025 AWARD CATEGORIES
CX EXCELLENCE AWARD
CX TEAM EXCELLENCE AWARD
CONTACT CENTRE EXCELLENCE AWARD
OMNI-CHANNEL EXCELLENCE AWARD
INTELLIGENT CHATBOTS EXCELLENCE AWARD
DIGITAL EXPERIENCE EXCELLENCE AWARD
ARTIFICIAL INTELLIGENCE EXCELLENCE AWARD
DATA & CUSTOMER INSIGHTS EXCELLENCE AWARD
CX TECHNOLOGY EXCELLENCE AWARD
MARTECH EXCELLENCE AWARD
EMPLOYEE EXPERIENCE EXCELLENCE AWARD
DIVERSITY, EQUITY AND INCLUSION EXCELLENCE AWARD [NEW]
PAST PARTICIPANTS
THANK YOU TO OUR 2024 JUDGES
Michael William Gourlay
Raymond Tan
Manpreet Singh
Raj Chaudhuri
Amit Thard
Abhishek Rathi
Pascal Daniel
Louis Tan
Ricky Chau
Su Ling Tan
Katja Forbes
Rudy Dalimunthe
Dominique Rose Van-Winther
Terms and Conditions
