How to Make your Project Stand Out in the Industry Market

If you’re currently looking at your unique and helpful project offering and can’t understand why it doesn’t draw crowds, we have the answer. Getting a project through the door, especially if you’re knee-deep in a competitive industry, isn’t a piece of cake. Standing out from the crowd is the only path to success.

Why should you make a project stand out?

Being a newbie is daunting, no matter what industry you enter. In the world of overcrowded markets and high competition, turning your project into a unicorn is a life saver. Here’s why you have to work on positioning your project in its industry:

• Build connections. The more unique your solution is the better chances for establishing useful partnerships you have. Prove that your project can solve problems or fill a niche better than your competitors and the attention of sponsors is all yours.
• Drive sales. Showcasing a project in its target industry drums up interest for what you have to offer. Highlight the key benefits that your project boasts and enable maximum exposure to reach potential buyers.
• Claim your leadership. The winning projects aren’t always the best ones. No unique product features can save you from failure if you don’t take it to the public stage. Increase the publicity of your project through industry exposure, build a connection with the audience, and start claiming your leadership.

The ways to make your project stand out

Project promotion strategy is based on a clever business philosophy which considers the specifics of the industry, the profile of the target persona, and the employment of smart digital tools. We’ve collected some proven tactics for making your project shine brightly on the market:

Choose spotless outfits

Having a digital presentation for a new project is a must in the world of mass online-sharing. Moreover, dressing your project beautifully online is helpful if you want to submit it to platforms like Kickstarter.

Start building your project presentation by picking resonating visuals. If possible, create a video in which you pitch the project, present its functionality, and focus on the benefits. A clean and persuasive text is the second essential aspect. Ask your team or event friends to proofread it in order to attain the most optimal results. If you want to go global with a project, translate the presentation into several languages right away.

Build a bridge

In case you’ve done some other projects before, create a bridge between them and your new creation. The least that you can get from this link is attracting the attention of your existing audience and backing up the expertise that your business has. A complete newbie can think of real-life examples in which similar projects were used, connect to the best world-renowned practices, and learn what’s most important to prove that his/her project can do it better.

Make it into a brand

The more reverence you show in regard to your new project, the better it pays off. Honor the new solution with a creative branding that reflects its functions. Think of a logo, brand colors, and a tagline. Once the branding is set up, you can start advertising it. Brand symbolics help build mental shortcuts for a project, which drive awareness sky high.

Leverage people power

To make a project popular with people, make people promote it. Referrals, influencers, and flagship clients are word-of-mouth gurus for your project. Here are several ways to make your project stand out through people:

• Make a social media search and connect to industry professionals. Explore the followers of your potential influencers and understand whether this audience is interested in your new project. Got a match? Then go ahead and ask for a partnership!
• Let’s say your project is a computer program that deletes redundant files on a laptop. In this case, your target audience basically includes every laptop user. If your focus is that broad, consider random referrals. As an option, you can launch giveaways on social media for which the main condition is tagging friends in comments.
• In the case of a brick and mortar project, think of promotion incentives for your neighbourhood. Set up local targeting and encourage foot traffic to increase awareness.

To master the strategy of neighbourhood involvement, read the article here.

Organize contests

This is one of the buzziest techniques which maximizes project promotion impact in the target industry. Project contests are foolproof instruments for boosting sales, hiring a team of professionals for your startup, or simply making a buzz.  All you have to do is set up a creative competition focusing on showcasing new industry projects, send invitations, and advertise it aggressively. If you want to encourage involvement of potential clients, set up public voting to evaluate the results.

The top tips for project promotion

To make a project stand out in the industry market, you need to be better than your competitors. While quality and good promotion channels are irreplaceable, there are also a few tips that can help you reach your goals much faster than expected:

• Client service means a lot. Many businesses that truly excel in their professional activities, fail to think of client care. This mistake can cost plenty while people want to make a connection with you and to enjoy it. Launching a new project means converting new clients. Present the best customer service and bring increased attention home.
• Leaders mean a lot. It’s not only about the quality of your project but also about who introduces it and how it is presented. True leadership can make the most out of your project’s features.
• Tools mean a lot. Forgotten are the times when you were the only one in charge. Pick an effective software solution that can help you handle organizational and administrative processes to reduce stress and labor.

If you’d like to test contest organization to make your project stand out, get started with Judgify!