In a sphere where every campaign vies for the spotlight, the genius lies in crafting narratives that don’t just skim the surface but delve deeper, echoing through the labyrinth of the market with a resonance that’s both bold and effective.

The ECHO saga began in 1929, with the ECHO International Awards in the United States, reverberating through to 2000 with the ECHO Latam Awards. Fast forward to Asia, 2012 saw the dawn of the DMAi CREATEFFECT Awards, morphing into the DMAasia ECHO CREATEFFECT Awards in 2015. It wasn’t just a change of guard, but a clarion call for the mavericks in marketing across Asia to flaunt their finesse in data-driven creativity.

#EntryOrExcuse

The spotlight is finicky, shining only on those who don’t just chase but charm the muse of creativity and effectiveness. This accolade seeks the daring—those who’ve melded data with daring narratives, crafting campaigns that stand tall in the cacophony of the market. From the meticulous alchemy of data to its audacious application—the case studies will narrate tales of how conventional was turned into captivating, spotlighting the objectives and opportunities seized. The chosen ones will epitomize the zenith of strategic and creative utilization of marketing data, showcasing how data didn’t just enhance, but emboldened the narrative.

A coterie of industry cognoscenti from across the globe will sift through the submissions to adjudicate the winner and the shortlist of finalists. The victors will be toasted at the ECHO Awards Gala, on the night of December 19, 2023, in Mumbai, India, where the crème de la crème of data-inspired marketing will bask in a well-deserved limelight.

Who’s Invited to the Fray?
CMOs and Creative Heads, here’s your call to the fore. Client-side marketers, marketing solutions providers from across the globe—it’s your turn to vie for the DMAasia ECHO CREATEFFECT Awards.

What’s the Timeline? Strategize, execute, and submit your magnum opus anytime from October 1, 2021, to October 31, 2023.

When’s the Curtain Call?
Early birds, mark October 30, 2023, on your calendars. For the rest, November 15, 2023, is when the gates draw to a close.

How to Step into the Arena?
Embark on your quest by filling the Case Study Entry Form on the ECHO Awards Entry Portal. A preview entry form awaits to guide your preparatory strides before the online submission. Ask for details to jitendra@dma.asia

As we fling open the gates to entries, it’s your narrative’s chance to rival the legacies of McCann, Ogilvy, and Isobar.

The rest may find their solace in a fitting excuse at invites@dma.asia. If not a metal, at least a chance to rub shoulders with the best at the gala awaits.

The spotlight is roving; will your genius catch its gleam or will #EntryOrExcuse be the echo?

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