EXPERIENCE:

In a world with accelerated digital adoption, technology plays an integral role in designing & delivering immersive experiences at scale.

This award recognizes exceptional work that has brought the brand to life & has created engaging experiences across avenues like UX, Physical + Digital, Digital Assets & Experiences, CRM, Content Platforms, Communities etc.

COMMERCE:

Today, Commerce presents an untapped potential and opportunities for brands. It’s all about creating new, improved buying experiences in a digitally powered ecosystem.

This award recognises brilliant work which has helped drive sales for clients and/or created a frictionless & improved consumer journey across avenues like Broader Commerce Segment i.e. D2C website (B2C / B2B), Market Place, Shopper Marketing, Retail Tech, New Commerce, Business Application, Software Integration, Commerce Tools, Omni, Hyper local etc.

TECHNOLOGY:

In the past few years, Digital Consumption and Digital Transformation Process have picked up pace. This has brought Marketing & Technology closer than ever enabling a better understanding of the touchpoints while helping design a frictionless consumer journey.

This award recognises the relationship between Marketing, Creativity and Technology to create outstanding brand solutions across avenues like MarTech, AdTech, Platform Deployment - Data Solutions, Audience Planning & Segmentation, RPA, DCO; Emerging Tech – AI, Machine Learning, Computer Vision etc.

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