Contest Ideas for the Fitness Industry
The popularity of a healthy lifestyle continues to gain momentum, and at the same time, the number of new sports brands is similarly growing: fitness clubs, manufacturers and sellers of healthy foods and sports nutrition, clothes, shoes, equipment, accessories, etc. Of course, all of these brands are looking for social media photo contest ideas to promote their fitness industry brands.
About the fitness industry
The fitness industry is an interesting and very specific line of business. Since the beginning of the 1990s, fitness has become a part of life for the average person in the streets. The fitness industry is one of the most investment-heavy business areas in modern times, so investment in fitness today is definitely worthwhile. This is the sphere of success, and any prospective business needs a creative approach and excellent photography business contest ideas.
Industry Challenges
According to industry experts, the demand for fitness services worldwide has increased significantly over the past five to six years. The culture of consumption has changed; it has become fashionable to lead a healthy lifestyle and look good, etc. However, the interest of a significant number of entrepreneurs in the fitness services market is currently held back by two main factors. The first is the lack of suitable premises and the high rent, in the opinion of business owners. The second problem of the fitness market is the lack of support for the sports and health industry from the state, although the advisability of making fitness more accessible and widespread is obvious. That’s why Facebook photo contest ideas, engaging giveaways, and other incentives may be very attractive to your potential fitness audience and may boost your position significantly.
Target audience of the industry
In recent decades, there has been a significant expansion of the fitness industry. The increase in the number of potential customers has been incredible, so you should know your audience to succeed in sales.
“Twenty-five percent of the 41 million health club members in the United States are over 55 years old.”
Surprised? These is also a huge number of active participants who visit the gym regularly among men and women aged 25–55. In addition, the older age group enjoys a growing awareness about how fitness improves quality of life for people with chronic conditions like diabetes, heart disease, arthritis, etc.
Reasons for running contests
In the fitness industry, there is a huge scope for creativity and new photo contest ideas. The topic of sports and a healthy lifestyle has been popular for centuries and will always be relevant. Thus, when promoting your products and services, it’s worth focusing less on them and more on the topic of a healthy lifestyle in general, on healthy people, and on happy customers. Remember that the fitness industry adapts to the rhythm of city life. This will give you an inexhaustible source of content ideas, will stimulate new leads, and will help you develop customers’ loyalty and trust.
Publish posts and make use of good photo contest ideas about healthy lifestyles where your product fits perfectly, and in the minds of your subscribers, you will build a strong association of your brand with health, sports, an athletic physique, etc.
Running a contest for the fitness industry: best practices
The best practices for running a contest—just like great ideas for photography business contests for clients—in the realm of fitness always start with good contest guidelines. Following them is the best practice that results in success for everyone involved.
- Know your photography contest ideas goals and target market.
- Choose your contest type, details, and prize.
- Build your contest.
- Promote your contest.
- Track your results.
- Make us of post-contest follow-up.
- Learn and repeat.
You’ve likely heard this a million times, but let’s say it once again: To run a successful contest, you need to know your goals and establish a clear strategy.
There are also plenty of interesting contest formats that you can apply in your promotion practice:
- Motivational contest—challenges of “before and after”
- Creative photo contest—the most unusual place for the training session
- Fitness goals for couples
- The best fitness improvements
- Professional awards for fitness coaches
- Video contest—the best set of fitness exercises
- Fitness menu ideas, etc.
Contest requirements
According to Forbes, the $30 billion health and fitness industry has been growing due to its expansion in so many different areas. This means that fitness is being extensively promoted via Instagram photo contest ideas and other channels involved in promotion. When you develop your contests, think carefully about the requirements. They should be clear to participants and easy to analyse and follow up on for the sales team or other team members afterwards. Judgify features allow for complying with any contest requirements of any contest type.
Best contest types and giveaway ideas for the fitness industry
There are numerous photo contest theme ideas and other types of fitness giveaway ideas you can use to achieve the best results for your industry promotion. Here are some of them:
Coupon for entering
To apply the coupon to a purchase, the customer can enter the coupon code in the cart. A contest with coupons provides a lot of incentives to users.
Give away a wedding package in the fall
A package with save the dates or a giveaway at the wedding as a favor is always a good idea. A free wedding package given away will attract even more of your target audience.
Give away a new baby photo shoot
A good photo contest idea is to ask participants to share cute photos to win the prize. See more ideas about baby photoshoot ideas, family photos, etc.
Give away free photo framing
This is a good chance for participants to add photo frames to their pictures online for free. All they need is to take part in your fitness industry best photo contest to win! By adding fantastic photo frames to photos, people can give them a personal touch.
Prize ideas
There are also effective prize ideas that you need to come up with when organising fitness contests.
“Friends Day” photoshoot with costumes
Run a contest that gives away a “Friends Day” photo shoot with costumes, props, and other clever attributes.
Partnership incentives
You may offer to partner with a hairdresser or makeup artist for photo contest prize ideas or for participation in other useful collaborations.
Some other contest ideas you may find useful: use a hashtag contest, vote contest, storytelling contest, etc. The sky’s the limit when choosing group photo contest ideas.
Conclusion
Marketing promotion of the fitness industry through creative online contests in order to attract new customers has recently become a more difficult task. Traditional forms of advertising simply no longer work. Club owners now have to act more creatively and intelligently with the help of contest ideas for photography businesses and other interesting concepts and can achieve their goals using online contest management platforms. Welcome to Judgify!
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