Contest Ideas for the Real Estate Industry
What do you know about real estate contests? Did you know that there are sales contest ideas for nearly every existing industry? In case this is all new to you, enjoy learning about some excellent real estate ideas from Judgify.
About the Industry
Contests from the real estate industry attract the attention of professionals to the themes of balanced transformation and development of urban areas, creating attractive public spaces and designing comfortable living environments, etc. The industry is full of good real estate contest ideas for competitions aimed at engagement of the public concerning interesting industry topics and their popularisation. Basically, you have countless reasons to run a contest for real estate to manage your contest and draw attention to your brand.
Reasons for running contests for the real estate industry
The truth is that real estate contest marketing can be an engaging and amazing way to boost your sales, even offline. The real estate industry is rather conservative, and as a real estate professional, there are thousands of ways that you can hold an event via social media. Looking for ways you can market your real estate online? Make sure to use social media contest ideas as another way to popularise your business and increase engagement.
The choice of the target audience
Nowadays, both buyers and sellers are going to the Internet to do their research, and they’re contacting real estate agents with the most knowledge and expertise in that neighborhood and/or lifestyle. Good marketers or business owners can also be your target. In order to spread awareness towards your target audience, use some form of integrated social marketing. In the highly competitive property and real estate industry, knowing your target market is critical to a successful marketing campaign.
The challenges and features of the industry
Here are a few management challenges in the industry that are impacting real estate right now, many of which you may face while organising promotional activities:
- Rising rates and the economy
- Politics and political uncertainty
- Housing affordability
- Generational change and demographics
- E-commerce and logistics
- Infrastructure
- Disruptive technology
- Natural disasters and climate change, etc.
This is why contest management solutions will come in handy and bring some relief when dealing with the industry peculiarities.
Running a contest for the real estate industry and its process and practices
You should also consider trying seemingly “silly” ideas for real estate contests, like holidays as an occasion to hold a contest. Remind your participants to promote your brand, and they’ll be sure to be the real winners when the contest ends; they will feel more loyal and committed and thus will feel more welcoming for the next time.
The best industry processes and practices incorporate a complex approach to changing the industry to draw a larger audience with incredible real estate industry contest ideas.
Contest requirements
Your exciting creative real estate contest ideas, contests, and contest prizes should be targeted appropriately at your audience. Therefore, many companies, either by themselves or with the help of outside contest management organisations, seek out fresh ideas and use reliable contest management platforms to make them a reality with the most engagement and ease.
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- Offer relevant prizes.
- Use a contest as an opportunity to learn more about your industry.
Use cool contest ideas to show off your real estate company’s personality and do so in a friendly way to get the necessary information from people.
Rules
When you develop competition rules, they must contain the following data:
- Time (steps, if needed)
- Description of the conditions (who can participate, the number of prizes, etc.)
- Requirements for the submitted work (as detailed as possible)
- The procedure for determining the winners
- Judging
No matter what contest you run, whether via social media, YouTube, or a charity/giveaway, it should align with certain contest requirements that are clearly stated in your terms and conditions and written on the contest page from the very beginning of the contest launch.
Judging
Choose a contest platform, and select the jury. Who are the judges? If the competition is being organised in a large company, then employees can judge. You can also ask employees from another organisation (provided there are friendly relations between the enterprises) to be the judges or industry opinion leaders, experts, or completely independent guest judges. It is essential that the jury carry out their duties fairly. Judging apps will help to invite and manage the judging process based on the individual contest’s needs.
How to pick a winner
The social media platforms that you should use for contests, including Facebook, Instagram, or any other platform/event website that integrates social media, are based on hashtags. In hashtag contests, ask people to post content using your hashtag. Then look for content using the hashtags and choose the winner. You can use online contest platforms to pick the winner and simplify the process immensely.
Types of contests
The following are some contest types that can be applied in the hospitality industry:
- Essay contest
- Blog contest
- Photo contest
- Hashtag contest
- Video contest, etc.
To discover more about all the contest types that are possible to organise and manage on the Judgify platform, you may learn more in our Solutions section:
- By role
- By event type
- By industry
You may also discover useful insights about contest types, contest prize ideas, trophies, international contests and how to promote them, etc., from our blog.
Best contest and giveaway ideas for the real estate industry
Remember that drumming up exposure for your brand is the name of the game in the real estate business. With that in mind, make sure you include good ideas so that your contest will meet the demand.
Enter to win!
Allow your audience to enter to win the cash they need for housekeeping necessities, like buying furniture or paying the bills. Want to win a sweepstakes? Short on time? This is a perfect idea to use if you want rapid engagement and positive attention.
Local trivia
Provide live trivia seven nights a week in local neighbourhoods to help your clients make their final decisions on the real estate they want to buy.
Basic giveaways
You should run this campaign before a major long weekend. Organise giveaways to increase the chances of your prospective customers needing your prize.
Games
There are so many games you can offer, both online and offline, to your clients as a winning competition: Big Bucks, Real Estate Fun, Mansion Mania, Mansion Impossible, etc.
Photo contests
Photo contests involving local attractions, buildings, or landmarks are one of the most interesting and creative ideas you can use, and they usually attract a lot of attention. Sharing your best family house photo for a contest is a perfect option.
Holiday contests
For Christmas, consider an ugly sweater contest, best holiday decorations, etc. Think up a holiday-themed contest for your real estate Facebook page, etc.
Prize ideas
A contest is a campaign in which effort, skill, or merit is required to enter to win a prize. Here are some of the most popular real estate contest prize ideas:
Give away real estate
At the end of the sales season, giving away a discount for buying a house will be just what you need. Your contest success is nearly guaranteed!
Holiday prizes
Feel free to use themed items for Christmas, Thanksgiving, and Father’s Day and different knick-knacks for the house as gift ideas.
Free house repair or décor
While selling real estate from the client, running a contest giving away free house décor or repair is an attractive prize.
For more working contest and prize ideas, feel free to contact us and get more professional contest ideas for real estate agents with the help of contest marketing tools.
Identifying your contest idea
After selecting your audience and prizes, you’ll need to determine the hook for your contest. Who is your ideal contest entrant? What are the best real estate contest ideas for your company brand?
To inspire your own Facebook, Instagram, YouTube, or any other contest promotion, study successful examples of contests in the realm of real estate, identify your perfect idea, and create a contest format that fully meets the needs of your loyal audience. Learn the rules and include the tips and ideas for your next business contests from organisation leaders and contest management professionals.
Tips
How do you organise a successful event? Here are some tips for good real estate contest organizing:
- Set yourself up for social opportunities.
- Add social sharing to property pages.
- Keep an eye on the competition.
- Make yourself easy to contact.
- Create a killer business card.
- Make use of local images.
- Ask professionals for help.
- Create a contest website.
- Integrate social media.
The contest’s timing should be clearly set for the audience (the beginning and end of the submission period). Let your contest run on the Judgify platform.
Call to action
You will sell more million-dollar homes in a luxury housing market through witty contests and help from event connoisseurs like Judgify. Register right away!
Contest management
Your real estate event life cycle may include communication, judging, optimisation and adjustment of solutions, marketing, planning and preparation, social media integration, analysis and reports, etc. These can be integral parts of contest management and should be included in your event budget to ensure success. Use YouTube, Instagram, your blog, a contest landing page, or other features to better manage your contest.
Conclusion
The Internet has opened up a world of opportunities for all sorts of contests and competitions for the real estate industry. To participate in the contest, allow users to like your publication, leave a comment, submit a video, or some combination of comments, sending a private message to the page, or posting a photo on the page. With the help of professionals who know how this brave new world works, you can increase loyalty and quickly bring in new real estate sales.
Feel free to contact us for more actionable real estate contest insights and ideas.