Email Marketing to Promote Your Awards Program
An awards program is a brilliant way to ensure that you get the maximum amount of responses from the people that you market to. It is a way to create brand loyalty and allow people to fully trust the company that they are buying from, thereby making it a lot easier for them to obtain a deeper sense of confidence that would undoubtedly aid future business. Email marketing for an awards program is an excellent way to spread the word about your offers, but what techniques are there that you can use to tell people about this without alienating customers effectively?
Types of Email Marketing Campaigns for Award Programs
First, you need to understand the various types of email marketing for an awards event that exist. These are as follows:
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Email Announcements: One way of letting your customers about an award program is to simply send an announcement email saying that a program will be held at a certain date. However, you will need to make sure that you include the right type of pictures, colors, and content so that the email is consistent with your brand.
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Newsletter: This is an excellent way to maintain regular contact with your customers. A monthly newsletter means that you would have a dedicated audience that would be far more likely to respond if you tell them about an awards campaign that you might be starting.
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Co-Marketing: Involve other companies in your marketing campaigns. By going for businesses that offer similar or complementary products to your own, people are far more likely to want to get in on any awards programs that you might be rolling out soon.
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Confirmation Emails: You use confirmation emails that confirm orders for your customers to market your awards program. The retention rate may be lower, but it takes no effort. It can also boost your client involvement by bringing in those customers who are not already dedicated consumers.
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Welcome Emails: If you have just acquired a new customer, send them a welcome email that contains details about your awards program. It can help you to improve the chances of people taking part in said awards program since you would not have to worry about them feeling annoyed as the marketing would be subtle.
Email Segmentation Strategies
You also need to learn as much as you can about proper email segmentation strategies to maximize the efficiency of your email marketing strategy. These techniques are as follows:
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Survey Results: If you give your customers a survey for them to fill out, you can weed out those clients that would be unlikely to display interest in what you have to offer and focus on those customers that look likely to respond positively to your marketing.
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Average Engagement: You need to keep in mind the data regarding engagement. Clients who have a high rate of engagement should regularly be targeted and given a personal touch to retain their loyalty.
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Geographic Proximity!: It is beneficial if you send emails to those who live close to the event site. That is, recipients who are close to where you will conduct your award program will be encouraged to attend since it will be convenient for them to come without any hassle.
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Purchase History: If you want to reward those customers that have spent the most amount of money on your products and services, just look into their search history. You will be able to reward truly deserving customers this way, and these clients would be a lot more likely to increase spending to ensure that they get the benefits they want.
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A frequency of Purchasing: This can go both ways. Either you can target frequent customers to reward them and maintain their loyalty, or you can target clients that often do not provide you with much business to entice them into spending money on your products more often and potentially securing long-term business relationships.
Effective Email Marketing Strategies
Now all you need to know is how to create an effective email marketing strategy and how to write good emails that would provide your customers with a proper incentive to respond. Here are some tips for successful email marketing campaigns:
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Make it Personal: You want your customers to feel like they have value to you. Don’t use a template, or use it as little as you possibly can. Remember, this is not about quantity, it is about quality. Making it personal can vastly improve the quality of your marketing, so try to behave like a friend to each one of your customers.
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Time it Perfectly: If you want your awards email marketing to hit the most crowd possible, you need to send them after office hours. Between eight to twelve at night is the perfect time because people are checking emails leisurely at this time.
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Give Something for Free: It does not have to be something big. Offer an ebook or some other kind of content that does not cost all that much. As you are going to quickly find out, in the eyes of the customer it is the thought that counts!
How to Write Killing Subject Line
There is a rather curious trait that occurs when it comes to subject lines. This trait is the fact that subject lines need to be lower than fifty characters or longer than seventy to be effective. Anything in between, oddly enough, proves to be less successful.
How to Test Effectiveness of Email Campaign
Now the only thing to do is to test your marketing campaign. Use the email segmentation techniques mentioned above to create a list of test recipients. Create a list of most likely and least likely to respond, a good sample size of each group, and send it to them. After seeing the results, see if you can do better by applying any of the ideas above for your awards email marketing provided above. They would help you improve the overall quality of your marketing campaign and ensure that you get results!
Conclusion
With the various tips and tricks provided here, your email marketing attempts are going to be a lot easier and a lot more effective for sure. Just keep the basics in mind and avoid situations where you might end up becoming a nuisance for your client. The essence of email marketing your rewards program is all about getting maximum interaction, so try your best to go for quality and not quantity.