How Industry Awards Bring You New Businesses and Get PR

By: Tetiana Hanchar Tetiana Hanchar
Date: Oct 12, 2017
Comment: 0
Category: Awards Marketing

Public exposure is a boat that can take your business to the target audience and give your sales a jolt or not. If you don’t have a boat – you drown.

This is how the economy saturated with new businesses and increased competitiveness works. One of the easiest and the most reliable ways for making your business stand out from the crowd, is applying for an industry award.

Identifying industry award programs with PR potential and bringing new businesses

The big problem with many new businesses is that they reach out to event awards of all types and flavors to get that much needed PR. Sadly, quantity isn’t the same as quality. Instead of wasting your time and resources on applying for all types of industry award programs, which you can find both online and in-house, focus on those that resonate with your objectives and have the highest PR potential. Check out the events industry program types that will help your business reach the stars:

Award events that focus on industry innovation and reward achievements within this particular industry.
Programs that are organized by well recognized associations and organizations having all the rage popularity in the related industry.
Events that usually attract a lot of media attention.
Annual awarding ceremonies that have high visibility in the industry.
Award programs, in which the key industry experts and corporations participate.

To ensure your presence in the programs with the top PR potential, you should always be one step ahead. Keep track of relevant publications, check industry news regularly, and connect with the event professionals who work in your niche. Don’t miss the shot to get a PR that will take your industry positioning to the new level!

The role of industry awards in bringing new businesses and getting PR

Let’s start with a definition of what exactly is an industry award. This is the type of event dedicated to the celebration of achievement, success, and progress within an industry. Winning an industry award can change the course of your business strategy and turn a newbie business into an industry star overnight. Therefore, the role of industry award events in business growth is crucial – they are life-changers. Check out the core benefits that will tell you why you should care of industry awards:

#1. Clients choose winners. The official recognition can make your business more attractive for customers. When making the final decision about a purchase, buyers usually prefer award-winning companies over those having no industry awards. Be the right match for your target audiences through industry awarding participation.

#2. Employees don’t leave industry stars. Do you want to have a life-long marriage with your employees and never see them leaving you? An industry award can be a great motivator for people to stay and pour their love towards the businesses they work for.

#3. Sponsors want to invest in winners. The presence of your business on an industry awards list can attract the attention of sponsors. With an abundance of startups on the global market, people want to invest into the most promising and lucrative ideas.

#4. Professionals want to work in recognized companies. Are you short of professional expertise and need fresh minds flowing in? Industry awards can make your business the right choice for ambitious specialists who want to start a career in a promising niche.

#5. The elite want new elites to compete with. Industry awarding doesn’t only bring businesses PR, but also the brand-new status in professional circles. If you want industry leaders, who make the so-called elite, regard you as a competitor, you know what to do.