The Ultimate Guide to Effective Special Offers for Awards and Other Programs

By: Irene Byvalkevych
Date: Jun 20, 2019
Comment: 0
Category: Awards Management

Special offers may be a good incentive for your awards, other programs, and events. What’s so special about them? Let’s find out to get more applications for your awards.

What do special offers mean?

A special offer is a product, service, or programme that is offered at reduced prices or rates. Ask about our special offers and organise your awards with greater enthusiasm. This is the most proficient method to use various incentives to their greatest potential.

What makes an offer “special”?

Effective special offers are an amazing asset to pull in new registrations for awards or candidates for your program. Everything works so long as the limited-time special is used cautiously and strategically. Goal, profitability, attractiveness, and exclusivity are normally the key components that make an offer special. Give people a legitimate reason for the price discount!

What can be a special offer?

Any sort of sales promotion special offers for awards can be viewed as an extraordinary offer: coupons, discounts, complimentary gifts, prizes, promotion codes, giveaways, etc.

Effective special offers with examples

Want to know how to create a special offer? You can use different techniques to get people to convert on a limited-time awards special offer:

2-for-1 offer

A 2-for-1 special offers mean that instead of a specific single service or product for a certain prize, a person gets a pair of services that is offered for the price of one. “Buy one, get one free” or “two for the price of one” are common forms of sales promotion. Thus, it will be one of the most popular offers for your awards customers.

For example: Buy two tickets for the price of one.

Volume discount

This is a financial incentive created to encourage individuals or enterprises to purchase services and products in multiple units or in large quantities to attract new registration for awards.

For example: A volume discount for multiple awards from different event types (awards, conference, and anniversary)

Early bird offer

The best available discount for attendees is an early bird offer for them to enjoy the events. An early bird deal or offer is one that is available at a reduced price during a certain time period.

For example: 15% off for early birds until 5th July, etc.

Pre-registration offer

Why does pre-registration exist? A limited number of users are given discounts or other incentives during the registration period as special offers for events.

For example: Allow pre-registration for awards apps, ensuring that attendees won’t miss a second of screen-smashing action for that next judging round.

Bundle offer

Most event companies offer different prices as bundles or packages. This is quite a comfortable and varied way to provide something special. When customers buy a bundle of items, it is easier to offer special sales.

For example: Awards management + Support + Registration desk personnel, etc.

Flash sale

Deals of the day are those discounts that are only available for a short time. The limited time is added to create some buzz and a feeling of urgency, which can trigger sales within the desired period.

For example: Making registration only active for certain awards categories on certain days

Holiday sale

Holidays are always great opportunities to give something away. Do this when people are hungry for a good deal and more willing to give away their money.

For example: Christmas discounts for awards registration and votes

How to create a special offer

It’s important to understand that every promotional sale requires a strategic approach. The best way to create a special offer is to do it from your awards page if you use effective awards management tools along with a separate field to create special offers. In order to create a special offer with a discount, you need to select the main price rate as a basis for a discount. Calculate the discount and describe your offer based on the goal, profitability, attractiveness, and exclusivity objectives.

In the top panel of the system for award management, click on the “Create special offer” button if you use an online awards tool. You may also select the option you need from the proposed templates, if any. Add a photo, description, and other data to check whether people can use the offer online and publish it.

Creating a special offer strategy

The easiest strategy for introducing a new product or service is offering your attendees a reward, such as a discount on their own order to get new customers through the door. Use established products or services as door openers. Give away taster sessions, promo codes, demos, free samples, or discount vouchers when you make a sale of an existing product. Include special offers combinations, etc., to increase registrations.

Giving value to special offers

If you experience difficulties with giving value to your offers but still want to apply them to your awards promotion, the experts explain how to stay competitive based on the value of your services. There are a few potential pitfalls you need to consider when coming up with your special offer strategy:

Risk of devaluating the program
Sales decreasing outside the promotional periods
Risk of damaging the brand
Decreased overall profitability
Lack of measurement and analysis
Refusal to use awards management, etc.

When you need to set your offer value, define a clear goal, do the math, revise your brand, and know the target audience; always plan your special offers carefully so they don’t end up losing you money!

Promo codes as a personalised special offer for awards

People are more willing to join your program when it’s referred by someone they know. Use this to your advantage. Think of promo codes as a more personalised version of a special offer that still has certain limitations to increase conversions and boost your sales.

Creating promo codes and examples

An example of the right referral code: PROMO4U

Send price reduction promo codes to people who have already registered, and ask them to share these with someone they know, someone of their own choosing. Promo code usage is easily monitored in your awards analytics section. This allows you to offer such codes to the people who are doing the referring, the people being referred, or both to get the maximum result from your campaign.

Special offers dos and don’ts

Special offers provide more do’s than don’ts when using them for your awards and other programs. Let’s check out some of the most obvious advantages and disadvantages of special offer usage.

DOs:

Create targeted offers
May include all locations
Measure your costs
Educate your staff
Create a landing page
Cater to mobile users, etc.

DON’Ts:

Deter from trying new outlets
Hide important details
Spam your customers

Consider all the pros and cons while using special offers to avoid common pitfalls and ensure that they’re successful.

Call to action

A pro tip:

Always use a benefit-based call to action!

For example:

Get 50% Off Now
Claim Your Free Awards Brand Bag
Sign Up for Savings

Use Judgify to improve your awards promotion and create effective special offers.

Conclusion

Special offers help you stand out from your competitors. Don’t forget to post and update your offers based on your special offer strategy to keep up to date. Remember to consider what your target audience can realistically afford to increase sales volumes. Effective special offers are those that are the most beneficial to attendees. However, if you don’t have a significant budget, don’t worry. The ability to extract even the slightest benefit will attract your awards customers. Good luck!